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Jazz liberates music from the suffocating formalism of classicism. Disco liberates people to stop standing around and looking awkwardly at one another and get down until the sun comes up. Great books are cool – and often banned – because they liberate people from established ideas and norms.
Google Glass Failed Because It Just Wasn’t Cool - HBR
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I have no idea how people see “product” in other digital corridors in Mumbai, London, Paris, Toronto, or Beijing; please enlighten me in the comments.
It’s Kind of Cheesy Being Green — The Message — Medium