AMV BBDO’s head of data on quantifying the richness of culture, examples of data-driven creativity that provoke emotional responses, and how sometimes a lack of data is an insight in itself .

Nothing says “I do” like a pledge to live with your spouse not only in sickness and in health but also in cleanliness and in mess. That’s what U.K. kitchen roll brand Plenty hopes lovers will do, as it encourages couples to include cleaning in their vows for the chance to win a free wedding ceremony.

Xavier joins from Havas where, as group CEO he led Havas Creative including its flagship creative agency Havas London.

The Bodyform and Knix owner reflects on 10 years of busting taboos alongside its agency partner.

The PepsiCo brand Lay’s, Europe’s most loved potato chip, has chosen AMV BBDO as its new creative agency of record in Europe after a competitive pitch.

The AMV BBDO creative design director on creating a font that grows coral, a visual identity for a made up ‘country’ and why advertising is way cooler than his art college peers thought.

Essity tissue brand Tempo has appointed Abbott Mead Vickers BBDO to take on its creative account. The win follows a three-way competitive pitch handled directly by the brand involving two other agencies.

The Royal Society for the Prevention of Cruelty to Animals has appointed Abbott Mead Vickers BBDO as its retained creative agency following a competitive pitch.

The value of strategy has become obscured by myth, misinformation and process, argues Martin Weigel, our chief strategy officer. The discipline is in urgent need of reformation.

It’s the first piece of creative content from AMV BBDO for the Vodafone network.

Campaign has transformed likes of crash mats and gum shields into 'Nonstop'-branded protective gear.

Maltesers has released a campaign with Comic Relief to shine a light on the challenges faced by mothers in the workplace and how people can help “lighten the load”.