Having P&G people at their best is so important to us that we embarked on extensive research to understand what P&G people do when they're at their best. We looked at the characteristics that have historically driven P&G growth. We looked outside the company, as well - at external and business trends shaping the marketplace and at what other best-in-class companies do to stay in the lead. We distilled all that we learned into three basic ideas that describe the competitive advantage of P&G people:

At the core of this model is our Purpose, our Values and our Principles. PVP is first about integrity: more than not lying, stealing and cheating. It also speaks to the more subtle aspects of integrity that really reflect a person's character: our ability to build trust by being open, honest, straightforward and candid. We do what we say, and we say what we mean. This is what sets P&G people apart.

Combined, these characteristics are our Success Drivers, the competencies that define how our people succeed in today's business environment. They are the characteristics how we measure performance in the Company, the basis for our development and career systems and the uniqueness we will look for in You: the attitudes and behaviors on which further build your and our success.

The Power of P&G Minds

This is our ability, grounded in genuine respect for P&G competitors, to out-think, out-invent and out-play the best competitors over time for the benefit of consumers. This speaks to our collective intelligence, our ability to create for profit and competitive advantage and our ability to become masters of our business, organizations and professions.

Therefore we want you to display an infinite curiosity, be eager to create with a healthy disregard for conventional thinking, to discover the world around you and your profession and form your idea of all this to then move your business forward.

The Power of P&G People

This is the competitive advantage that our people and people-systems create when they work together. It's the power of one and value of all. This speaks to creating an environment that fully leverages our talents.

We value your ability to discover, value and leverage the differences around you, whenever they can be constructively applied to business problems or solutions; to create an environment of trust where everybody feels free to contribute at their own best.

The Power of P&G Agility

This is our ability to be fast, flexible, responsive and versatile in a complex and rapidly changing business environment. We create competitive advantage when we are tuned in to the world around us, when we truly understand our customers, consumers, stakeholders, competitors and employees, and when we apply this knowledge to build the business and the organization.

This is about your ability to meet change head on and to be rigorous in your execution. This is how you can help us transform ourselves quickly to win in the marketplace!