For the 2011 holiday season, Japanese cosmetics brand Shu Uemura is teaming up with renowned film director Wong Kar Wai.
In an exceptional collaboration, the celebrated film director Wong Kar-wai has created an exclusive short film “Mask” for Shu Uemura that showcases his unique vision of femininity, all captured in his dreamily nostalgic and coolly hip style.
Wong’s lush visual poem “Mask” depicts a dramatic story expressed with “rouge et bleu” – the colors red and blue.
Inspired by a poem written by Charles Bukowski “Burning in water, drowning in flameâ€, Wong’s emotional masterpiece is a portrait of the liberating passion deep within our hearts, which reinvents ourself with sparks of red passion that slowly burn….until like ice, drowning in fire.
A fantasia rich with emotions, “Mask†is a dance between the extreme heat of passion and a sea of calm, climaxing in a glittering shower of healing beauty. Every face is a celebration of life and nothing can stop the flow of your passion this holiday season. Will be out in store 11 Nov 2011.
The collection includes two eye & cheek palettes, a mascara, a lusciously glittery premium false eyelash, partial false eyelash, a lustrous glowy face powder, lipsticks, two mini nail polish sets, cosmetic pouch, mini brush set and a cleansing oil (450ml) in limited edition packaging.
Award-winning actress Sandrine Pinna
Special package
Eye and cheek pallette
Lustrous glow powder – pleasure rose
Mini nail duo
False eyelash
Trailer for the short film:
[youtube=http://www.youtube.com/watch?v=FZ-i3Zga3vY&]
http://www.youtube.com/user/shuuemuracosmetics
http://www.shuuemura.jp/brand/2011xms/
http://www.shu-uemura.com.hk/