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Eurofruit is the international marketing magazine for fresh produce buyers in Europe. Breaking the most important stories with in-depth interviews and features.

South African apricots

Siza: farms can play big role in combatting climate change

The Sustainability Initiative of South Africa has become a household name in the South African and international fresh produce sector and plays a crucial role in the pursuit of sustainability

Food Freshly Macfrut 2024

Food Freshly highlights preservation solution

Group is supporting the Italian food industry through its nature-based shelf-life solution for key vegetable ingredients

Ministro Lollobrigida Minister of Agriculture Italy

Italy sets high bar as exporters meet in Rimini

During the opening of Italy’s largest fresh produce trade fair Macfrut, the country’s agriculture minister called on the industry’s leading companies to build new demand on the world stage

Camposol La Chola

New blueberry variety shows promising results for Camposol

La Chola characterised by high yield, firmness, large berry size and high brix

Fairtrade bananas on sale in Kaufland

Fairtrade Premium reaches record high

€222.8m paid out to producer organisations in 2022, 10 per cent more than in 2021

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Asiafruit – For fresh fruit and vegetable marketing and distribution in Asia

Brett Lee Australian avocados

Avocados Australia celebrates launch into India

Ambassador Brett Lee joins stakeholders at launch event in New Dehli  

blueberry blueberries free use

USHBC announces pickleball partnership

US Highbush Blueberry Council and Major League Pickleball team up to increase blueberry consumption and fuel healthy, active lifestyles

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Fresh Produce Journal – Britain’s favourite fresh produce magazine since 1895

Alex Szymborski (right) is the founder of Contained.io

BlueRing data-sharing software wins C4DTI Digital Trade Award

Platform developed by Contained.io allows Melon&Co to link farm data to QC data captured when fruit arrives in UK

James Bailey, Professor Carol Wagstaffe, Charlotte Di Cello and David Webster

Waitrose’s UK suppliers to farm regeneratively by 2035

Retailer announces a raft of initiatives to help fresh food suppliers reach environmental goals

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Produce Plus – For fresh produce marketing in Australia and New Zealand

Brett Lee Australian avocados

Avocados Australia celebrates launch into India

Ambassador Brett Lee joins stakeholders at launch event in New Dehli  

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Coles launches recyclable paper packaging for mandarins

Coles replaces plastic net bags for Coles Unique Selection mandarins with recyclable paper alternative