Brand journalism works on the same principles as the major news outlets: find a unique angle to tell your story to a specific audience. Make it authentic, compelling, accurate, shareable. Every reader, whether a CEO or a consumer, yearns for the same thing: inspire me, inform me, entertain me, help me be and do more.
I have years of business journalism experience combined with years of content marketing for myriad audiences and industries–some of them highly regulated. I thrive on translating complex or dry topics into consumable content, whether long form, video scripts, infographics or memes. There’s a lot of noise out there and you may only get one shot to be heard. What would you say if everyone was listening?